Build Brand Awareness and Customer Loyalty
What is Display Advertising?
Display advertising is defined by banner ads either by graphics, text, video, that show up in designated areas of a website or social media platform.
Consumers spend hours on multiple websites and applications on a daily basis. Being able to reach them no matter where they are online is an important digital marketing strategy. Display advertising can be shown on several different platforms. Those platforms are defined and displayed based on your targeting tactics.
Target potential customers with demographics such as age, gender, interests, hobbies and behaviours.
Location Targeting– Target potential customers by zip codes and counties. Geo fencing is another tactic to target clients’ business location, a competitor’s location, conferences, local events and more.
Retargeting past visitors to your website. They have shown an interest in your business. Stay top of mind by presenting them with your banner ad.
Where would my ads be displayed?
Here are a few examples of where your ad could show up.
Why Should I Use Display Advertising ?
Display advertising is key to building and maintaining brand awareness, and to create loyalty. Building brand and top of mind awareness, attracting abandoned users through retargeting, generating new leads, and nurturing leads through the buying process.
Display advertising is called many different names in the advertising industry: display
advertising, banner ads, programmatic advertising, Rich Media, Dynamic advertising, and digital advertising. They are all the same thing using real-time bidding to reach your ideal customer.
TechWyse recently blogged that display ads are most effective when serving three specific
purposes as shown in the grapgh.
Building brand awareness, brand recall, and loyalty is how using display ads help your business grow.
CTR (Click through rate) is how you measure the effectiveness of your display advertising campaign. Take the number of impressions and divide that by the number of clicks your campaign received.
Click through rate varies by industry and all of the factors listed above. Wordstream came up with this great infographic comparing CTR.
Track how your display advertising is performing. We provide reports so you get a full 360 degree view of your campaign. Which ad sizes are performing best, impressions delivered, CTR, and by device.
Display Advertising FAQ
Do you provide creative?
Where are ads shown?
What are the ad formats used for display advertising?
It’s recommended to utilize more than one ad size when running a campaign, as this will help with optimization and performance. Creative changes require 24 to 48 hours turnaround time to allow enough time for creative to be vetted and approved.
How many impressions will I receive?
Why can’t I see my ads being served?
Are there any restrictions?
- Geofencing is only available on mobile.
- Conversion Zones are only available with Location Targeting.
- Keyword Targeting is only available for desktop display ads.
- Conversion Tracking is only available for display ads.