6 Perfect Ways You Should Use To Market Business Online Introduction Marketing your business online is no longer a luxury. It is a necessity that
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3 Benefits to Geofence Advertising
Over time, the concept of marketing has changed. The marketing methods that used to work earlier, may not work now. Earlier, major marketing methods used to be TV, newspaper, radio, magazine, phone book, etc. (When was the last time you saw a phone book?)
Focusing on old-school marketing techniques may not help your business anymore. The reason is the change in people’s lifestyles and habits. Nowadays, people are spending most of their time on their mobile phone devices. Hence, if any business wants to build their brand awareness, it is imperative to utilize digital marketing techniques.
In this post, we will talk about how geofencing marketing can help your business. Let’s understand its basic meaning first:
Geofencing advertising, also known as geofencing marketing, is the type of local-based marketing that allows you to connect with smartphone users in a designated geographic area.
Using this method, you can market your business to the target audience when they are shopping with your competitor, while browsing your store, or while they are preparing to use your service.
To make geofencing advertising work, the use of several technologies will be essential. It uses technologies, including GPS, Wi-Fi, radio-frequency identification, and Bluetooth.
This marketing method is compatible with around 92% of U.S. smartphones. From this data, you can get an idea about how powerful geofencing marketing can be. It will allow you to reach your target audience and drive to your business in unique ways.
The ads delivered to the user through geofencing could be via display ads, search ads, notifications, or in-app ads.
Geofencing marketing is one of the best online advertising methods of driving local traffic to the business. If you are not sure how geofencing display advertising works or how you can implement it in your business, don’t worry, 10:23 Digital Marketing is here to help you.
Here’s how geofencing works:
Geo-fence marketing can help your business in different ways.
If you want to use geofencing display advertising in your business, 10:23 Digital Marketing can help you. We are a top digital marketing agency, which provides different digital marketing services, including SEO, PPC, social media, display ads, etc.
We pride ourselves in helping small businesses succeed with their online marketing. If you would like specific information to grow your business please contact us at 904-667-4123 to set up a free consultation. Or visit our contact us page and we will reach out to you.