Why your business needs review management software.
While building the online presence of your business, it is imperative to focus on various aspects. Review management is one of those aspects. When you build your business’s online presence, you have to deal with ratings, reviews, feedback, suggestions, etc. This is when the importance of review management comes in.
If you have an online business, it is essential to focus on review management. Let’s understand its meaning first.
What is Review Management?
Online review management is the process of monitoring, analyzing, responding, and generating reviews across different online channels. Not managing online reviews can decline the effectiveness of your online business.
Review management is not just for businesses; it is essential for anyone who wants to build an online presence. It is essential no matter whether you are a business, teacher, doctor, organization, fitness center, or an agency.
Some sites where you will find tons of online reviews are Google, Facebook, and Yelp. These sites tell a lot about your business. Failing to manage your reviews means losing a lot of potential customers.
In a nutshell, whether you are a small/local business or a large scale organization, online reviews will directly impact your business. Here are some online review statistics that will help you understand the importance of review management:
- 72% of customers won’t take action until they read reviews.
(Source: Brightlocal)
- 15% of users don’t trust businesses without reviews.
(Source: DemandGenReport)
- Only 6% of consumers don’t trust customer reviews at all.
(Source: Statista)
- Google accounts for 57.5% of all reviews worldwide.
(Source: Review Trackers)
- 91% of millennials trust online reviews as much as friends and family.
(Source: Brightlocal)
- More than half of consumers won’t use a business if it has less than a 4 star rating.
(Source: Brightlocal)
- A single business review can lift its conversions by 10%.
(Source: RevLocal)
Steps Involved In Online Review Management
An online review management company takes different steps for increasing a business’s visibility and conversion. Here are some steps involved in the review management process:
Tracking all reviews
In the process of review management, the first step is tracking all the reviews out there. Depending on your business, you may have reviews across different online channels, including Google, Yelp, Facebook, Yellowpages, Foursquare, Citysearch, etc. In this step, you need to track all your reviews.
Encourage customers to review
As we have seen, a single business review can lift the conversion by 10%. Getting more reviews will help you grow your business faster. To increase your business reviews online, you can encourage your customers to review you. You can encourage your customers simply by asking, putting pop up on your website, or running check-in offers.
Respond back to reviews
Many businesses often miss this out. They don’t respond back to their online reviews. It doesn’t matter whether it’s a positive or negative review; respond to both types of reviews professionally.
10:23 Marketing Can Manage Your Online Reviews
If you are looking for an online review management company that can manage, track, analyze, and monitor your business reviews, 10:23 Marketing is here to help you.
We provide different digital marketing services, including SEO, SEM, Social Management, Display Advertising, and much more.
We pride ourselves in helping small businesses succeed with their online marketing. If you would like specific information to grow your business please contact us at 904-667-4123 to set up a free consultation. Or visit our contact us page and we will reach out to you.