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Want to quickly increase targeted leads and sales for your small business? Let our team show you how to generate the right customers for your services.
Increase the right visitors to your website
The fastest way to generate leads and sales for your business is by using Pay Per Click advertising! We create and manage pay per click campaigns to drive the right customers to you.
Keyword Research
It starts with finding the right keywords to be competitive without breaking the bank! We look at competitors, ranking difficulty, cost per click, to determine the best course of action.
Page selection
We will make sure that whatever page that someone clicks on will have a call to action. This gives us an opportunity to convert interested customers into paying clients.
Ads that convert
How well an advertisement is written has a lot to do with how well your campaign will perform. Creating engaging ads that will not only give a prospective customer a reason to click but also to convert.
Testing and optimizing your campaigns to deliver the best ROI. We test, and monitor all ads to make sure they are converting at a high level. We also do A/B Testing to compare which campaigns are converting to more customers.
We not only want to target the keywords you want to be found for, we also want to create negative keywords. By utilizing negative keywords we can better define the exact customer you want to reach. For example if you were an HVAC company you probably do not want to spend money on advertising to people looking for “car ac repair”. We would make “car ac repair” and similar words negative so they do not show your ad and waste valuable marketing dollars.
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Transparent Reporting
We are only as good as the ROI we provide. We are completely transparent in everything we do.
Our dashboard allows for you to see exactly how many phone calls and forms you received through your PPC campaign. 24/7 you have the ability to look at how the campaigns are performing.
Monthly meetings provide both of us the ability to discuss successes and areas of improvement. If you are a seasonal business that needs to promote other solutions during specific times of the year, this is a great time to discuss.
Track and record calls, and form leads from your pay per click campaign. The dashboard gives you access to listen to calls, review form leads, and capture the number or email it was generated from.
Pay Per Click FAQ
What is Pay Per Click?
Pay Per click or PPC is where you place an advertisement on a website or search engine and pay based on when a user clicks onto an advertisement. There are many moving parts to these campaigns to be effective and efficient.
What platforms do you manage PPC for?
We manage PPC campaigns on Google Adwords, Bing Ads, and Facebook Ads.
How much does pay per click cost?
This can be a difficult question to answer. However, never more than you are willing to spend. PPC is about ROI. Our team will work with you to determine a budget for your keywords and locations where you want to be found.Local PPC campaigns will generally start at $750 and up plus management fees depending on keywords, location, and duration.
Our company charges a one time set up fee and management fees depend upon the amount of monthly spend.
How long do I have to do PPC?
We suggest nothing less than 90 days. This allows enough time for a campaign to ramp up and start showing great ROI. Anything less is a waste of everyone’s time and effort. You generally will earn your money back plus, in the first month and start to really see improvement in months 2 & 3.
Is PPC Right for me?
Pay Per Click campaigns are the fastest way to start generating targeted leads and sales. However, not all businesses are a great fit. It all comes down to ROI. Is the return on your investment worth it. Schedule a consultation here to discuss your business goals.
Do you provide Pay Per Click Retargeting?
Yes. Retargeting is a great way to bring back in potential customers who have already visited your website. This is a very effective way to increase conversions.
How quickly will I see results?
Once your campaign has been built you can see results almost immediately. When potential customers are searching for your services, we place your ad in front of them with a strong call to action to increase conversions.
Do I need landing pages for a PPC campaign?
Short answer is no. Your website services or product pages should be sufficient. We will discuss those in our initial consultation. Your pages should be set up to convert into a phone call or form fill. We can suggest edits to be done pre launch. If you need our help we can do the edits for you. Request a free consultation today!
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