Introduction
Marketing your business online is no longer a luxury. It is a necessity that will eventually determine how successful a brand is in this cut-throat competition. However, different businesses have different goals to run digital marketing. So, it’s understandable when no two brands execute the same digital marketing strategies. But, there are a few digital marketing channels that we suggest all business owners consider in 2024 and beyond.
Six important digital marketing channels to market your business online
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Search Engine Optimization
SEO or Search Engine Optimization is the digital marketing strategy that helps optimize your online presence for better visibility and searchability. The optimization improves the website’s online search engine ranking, making it more visible to the target audience.
This digital marketing strategy helps businesses achieve two specific goals:
- Identify what the target audience is searching online and create high-quality content optimized for the search keywords.
- Develop a highly-optimized business website that search engines can crawl, index, and rank on their SERPs or Search Engine Result Pages.
But, why should you invest in Search Engine Optimization? There are several benefits of running St. Augustine SEO campaigns for your business. Here are the most important ones you should know:
- Helps generate organic traffic which is often the primary source of website traffic.
- Builds a strong foundation for the website, which later helps to build trust and credibility.
- Whitehat SEO allows marketers to develop a better user experience.
- Boosts engagement, traffic, and conversions through Local SEO.
- Helps customers make better purchasing decisions.
- Search Engine Optimization campaigns are cost-effective.
- There’s no guesswork involved since SEO is quantifiable.
Most importantly, all the other digital marketing channels are connected to SEO in some way or another. So, it won’t be wrong to say that Search Engine Optimization serves as the foundation of digital marketing.
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Social Media Management
Social media management, as the name suggests, is the practice of building an online presence on social media platforms, primarily to boost brand awareness and generate leads.
This digital marketing strategy is known to support your brand’s social media goals as well as its overall Positioning.
To create an effective social media management strategy, you will first have to understand your target customer. In other words, you will have to get familiar with your audience’s online behavior.
Once you do that, it will become easier for you to choose the right social media platforms. Next, go ahead and develop your social media strategy and start posting content over your selected social media platforms.
Social media management is of extreme importance especially when you consider the increasing number of internet users that are on social media platforms. We cannot ignore the fact that your target audience is looking for you on social media.
Having said that, it becomes crucial for brands to take care of their following on social media. Taking part in conversations, responding to problems and grievances, sharing high-quality and engaging content, and pursuing social media platforms to really socialize – all this is a part of social media management.
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Pay-Per-Click
PPC or Pay-Per-Click is a digital marketing strategy that, unlike SEO, is a paid marketing strategy. As the name suggests, marketers have to pay for every click a potential customer makes on the digital advertisement.
Some of the most common types of PPC ads include Google Ads, Bing Ads, Yahoo Ads, Display Ads, and social media paid ads. In this, the marketers bid on certain search terms for which the ads will be displayed in the search results.
Here are some of the important reasons why you should be investing in Pay-Per-Click ads:
- PPC marketing model can effectively contribute to your business and marketing goals since all types of conversions can be extensively tracked.
- Most PPC advertising campaigns you will launch will be based on Google Ads, which is known for its powerful analytics tool. In other words, PPC is highly measurable and trackable.
- Unlike SEO, PPC is known to generate quick results. It doesn’t matter where you stand in the market, if you execute a well-designed PPC marketing strategy, you will start getting results.
- Another great advantage of using PPC advertising is the incredible targeting options advertisers get through the Google Ads platform.
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Website Design and Development
Frankly speaking, all your online marketing campaigns will revolve around your business website. This is because, at the end of the day, you would want to drive all the generated traffic to your business website.
And here’s another important thing you should know – if your business website design doesn’t match the expectations you’ve set in the marketing campaigns, conversions will not happen.
A website design is crucial to the success of your digital marketing campaigns. And the reasons are quite simple. Your website design sets the first impression on the visitor or potential customer. The audience will judge your brand through the website – deciding whether or not they want to stay on it for long.
As we mentioned earlier, a huge part of SEO is optimizing the business website, which is otherwise known as On-Page SEO. Thus, website design plays a crucial role in the success of your SEO strategy too.
Not just that, it helps you build trust with your audience. Having a professionally designed website design will reflect how much you care about customers’ online experience. Another thing that adds to the customer experience is the consistency of information and design throughout the website.
Having the same fonts, styles, and layouts on every webpage, and making sure that they match the brand’s color and design code will eventually make your brand a cut above the rest.
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Targeted Display Ads
Display ads are primarily paid ads that are visible on the top or side of a website. These advertisements come in different sizes and shapes and can be found surrounding the content on a particular web page. You are likely to see a display ad on different websites especially if you have recently visited any eCommerce website.
One of the most important aspects of display advertising is that it is super-targeted. In other words, your display advertisements are only going to be shown to people that you want. Here are some of the crucial benefits you must know while considering display advertisements:
- The first benefit of display ads is that they are visually appealing since they can be designed and styled as per your requirements. Unlike regular PPC ads, display advertising can use graphics, videos, and even audio to make your brand stand out.
- Display advertisements allow marketers to run aggressive marketing campaigns to improve brand awareness and visibility.
- As the name suggests, these advertisements are extremely targeted since marketers have control over specific targeting parameters.
- Not just that, marketers can even use display ads to retarget interested consumers. Such campaigns are run based on previous consumer behaviours.
- Most importantly, display advertisements can effectively block your competition since the ads can interrupt customer activities on the Internet that are taking them to your competitor.
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Online Reputation Management
Online reputation management essentially is the process of managing and monitoring your brand’s online presence. It can be used as an effective digital marketing strategy to help other marketing strategies work seamlessly.
How you present your brand online can affect so many aspects of your business. We are talking about customers, potential employees, investors, and business partners who are judging your brand by what the online reputation reflects about it.
Having a solid online reputation management strategy will enable you to put your best foot forward every time you are in a position to grow your business. It will instil trust and credibility, especially if customers find positive reviews about your products and services.
Lastly, it allows you to produce highly informational and engaging content that might eventually help you become a thought leader in your industry. But, maintaining an online reputation is not as easy as it seems. After all, some things are best left to the professionals.
Start Marketing Online Today!
So, what are you waiting for? Believe it or not, your competitors are already working their face off to dominate the market. We suggest you take online marketing seriously and begin drafting a successful digital marketing strategy today. Wondering how you can get started? Connect with us today at 904-667-4123 as our digital experts will help you take your brand to the next level. Happy marketing!
