Why Does a Marketing Agency Focus on Site Speed?

As technology advances, you may notice that everything is speeding up. People want information, and they want it now! The same goes for your website. You have even less time than people realize. In fact, you have two seconds to make a good first impression with your website, according to Website Setup. After two seconds, half of those people will start to lose interest and move on. Therefore, it’s no wonder why a marketing agency focuses on site speed. Keep reading to learn the top four reasons why.

1. Bounce Rates

Bounce rates are defined as the percentage of people who leave your website after only viewing one page. A high bounce rate is generally not good for business. According to Trinity One, a one-second delay in page response can result in a 7% reduction in conversions. That number might not seem like much, but it can impact your business and potential revenue. If you have a marketing agency working on your website, they will likely focus on reducing your bounce rate and increasing your conversion rate.

2. Google Rankings

Site speed is also a factor in Google rankings. In 2010, Google announced that site speed was a ranking factor for desktop searches. In 2018, they announced that site speed would also be a factor for mobile searches. So, if your website is slow, you’re likely to be ranked lower in search engine results. Marketing agencies focus on site speed to help their clients improve their Google rankings.

3. User Experience

At the end of the day, marketing agencies want to focus on site speed because it provides a better user experience. People are impatient, and if they have to wait more than a few seconds for your website to load, they’re likely to click away. A marketing agency will focus on site speed to ensure that your website keeps potential customers around long enough to learn about your business.

4. Increased Competition

Gone are the days when only a few websites competed for the top spot in search results. Nowadays, there are millions of websites and only a few seconds to make a good impression. Marketing agencies focus on site speed because it can help their clients stand out from the competition.

Marketing agencies have great reasons for focusing on your site speed. Bounce rates, Google rankings, and user experience are just some factors that can make or break your online success. All of these factors are important for any business with a website. To learn more, contact 1023 Digital Marketing today!