ProCounsel Marketing
Dominate the first page of search engines with Google Ads.
Want to quickly increase targeted leads and sales for your small business? Let our team show you how to generate the right customers for your services.
Increase the right visitors to your website
The fastest way to generate leads and sales for your business is by using Pay Per Click advertising! We create and manage pay per click campaigns to drive the right customers to you.
Keyword Research
It starts with finding the right keywords to be competitive without breaking the bank! We look at competitors, ranking difficulty, cost per click, to determine the best course of action.
Page Selection
We will make sure that whatever page that someone clicks on will have a call to action. This gives us an opportunity to convert interested customers into paying clients.
Ads that Convert
How well an advertisement is written has a lot to do with how well your campaign will perform. Creating engaging ads that will not only give a prospective customer a reason to click but also to convert.
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Testing and optimizing your campaigns
Testing and optimizing your campaigns to deliver the best ROI. We test, and monitor all ads to make sure they are converting at a high level. We also do A/B Testing to compare which campaigns are converting to more customers.
We not only want to target the keywords you want to be found for, we also want to create negative keywords. By utilizing negative keywords we can better define the exact customer you want to reach.
For example if you were an HVAC company you probably do not want to spend money on advertising to people looking for “car ac repair”. We would make “car ac repair” and similar words negative so they do not show your ad and waste valuable marketing dollars.
Paid advertising returns $2 for every $1 spent – a 200% ROI. (WordLead)
Transparent Reporting
We are only as good as the ROI we provide. We are completely transparent in everything we do.
Our dashboard allows for you to see exactly how many phone calls and forms you received through your PPC campaign. 24/7 you have the ability to look at how the campaigns are performing.
Monthly meetings provide both of us the ability to discuss successes and areas of improvement. If you are a seasonal business that needs to promote other solutions during specific times of the year, this is a great time to discuss.
Track and record calls, and form leads from your pay per click campaign. The dashboard gives you access to listen to calls, review form leads, and capture the number or email it was generated from.
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A complete overview of your Local SEO performance in minutes; including Search Rankings, Local Listings, Reviews, On-Site SEO & Social Media.
Frequently Asked Questions
What is Pay Per Click?
Pay Per click or PPC is where you place an advertisement on a website or search engine and pay based on when a user clicks onto an advertisement. There are many moving parts to these campaigns to be effective and efficient.
What platforms do you manage PPC for?
We manage PPC campaigns on Google Adwords, Bing Ads, and Facebook Ads.
How much does pay per click cost?
This can be a difficult question to answer. However, never more than you are willing to spend. PPC is about ROI. Our team will work with you to determine a budget for your keywords and locations where you want to be found.Local PPC campaigns will generally start at $750 and up plus management fees depending on keywords, location, and duration.
Our company charges a one time set up fee and management fees depend upon the amount of monthly spend.
How long do I have to do PPC?
We suggest nothing less than 90 days. This allows enough time for a campaign to ramp up and start showing great ROI. Anything less is a waste of everyone’s time and effort. You generally will earn your money back plus, in the first month and start to really see improvement in months 2 & 3.
Is PPC Right for me?
Pay Per Click campaigns are the fastest way to start generating targeted leads and sales. However, not all businesses are a great fit. It all comes down to ROI. Is the return on your investment worth it. Schedule a consultation here to discuss your business goals.
Do you provide Pay Per Click Retargeting?
Yes. Retargeting is a great way to bring back in potential customers who have already visited your website. This is a very effective way to increase conversions.
How quickly will I see results?
Once your campaign has been built you can see results almost immediately. When potential customers are searching for your services, we place your ad in front of them with a strong call to action to increase conversions.
Do I need landing pages for a PPC campaign?
Short answer is no. Your website services or product pages should be sufficient. We will discuss those in our initial consultation. Your pages should be set up to convert into a phone call or form fill. We can suggest edits to be done pre launch. If you need our help we can do the edits for you. Request a free consultation today!
Want to know more about us?
- Schedule a Consultation: Book a free consultation with our web design and digital marketing experts to discuss your business goals and how we can tailor a solution to your needs.
- Get Started Today: Take the first step toward enhancing your business online presence by contacting us now. Let us be your trusted partner in your website development, digital marketing, hosting, and maintenance.
1023 Digital Marketing
Display Advertising
Build Brand Awareness and Customer Loyalty
What is Display Advertising?
Display advertising is defined by banner ads either by graphics, text, video, that show up in designated areas of a website or social media platform.
Consumers spend hours on multiple websites and applications on a daily basis. Being able to reach them no matter where they are online is an important digital marketing strategy. Display advertising can be shown on several different platforms. Those platforms are defined and displayed based on your targeting tactics.
Target potential customers with demographics such as age, gender, interests, hobbies and behaviours.
Location Targeting– Target potential customers by zip codes and counties. Geo fencing is another tactic to target clients’ business location, a competitor’s location, conferences, local events and more.
Retargeting past visitors to your website. They have shown an interest in your business. Stay top of mind by presenting them with your banner ad.
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Where would my ads be displayed?
Display advertising can be shown on several different platforms. Those platforms are defined and displayed based on your targeting tactics. Target potential customers with demographics such as age, gender, interests, hobbies and behaviours.
Here are a few examples of where your ad could show up.
Why Should I Use Display Advertising ?
Display advertising is key to building and maintaining brand awareness, and to create loyalty. Building brand and top of mind awareness, attracting abandoned users through retargeting, generating new leads, and nurturing leads through the buying process.
Display advertising is called many different names in the advertising industry: display
advertising, banner ads, programmatic advertising, Rich Media, Dynamic advertising, and digital advertising. They are all the same thing using real-time bidding to reach your ideal customer.
TechWyse recently blogged that display ads are most effective when serving three specific
purposes as shown in the grapgh
Building brand awareness
Building brand awareness, brand recall, and loyalty is how using display ads help your business grow.
CTR (Click through rate) is how you measure the effectiveness of your display advertising campaign. Take the number of impressions and divide that by the number of clicks your campaign received.
Click through rates can be increased according to Acquisio by your audience targeting, Ad creative, landing page, specificity, Sitelink Extensions, and combining with Pay Per Click advertising.
Click through rate varies by industry and all of the factors listed above. Wordstream came up with this great infographic comparing CTR.
Transparent Reporting
Track how your display advertising is performing. We provide reports so you get a full 360 degree view of your campaign. Which ad sizes are performing best, impressions delivered, CTR, and by device.
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Frequently Asked Questions
Do you provide creative?
Yes! We can provide creative for your campaigns. We will need you to provide us with the information that you would want to promote. There is a fee associated with creating ad materials.
Where are ads shown?
Display ads run across websites through our Audience Display Network. These websites within the network have been vetted and reviewed to ensure brand safety and quality. There are over 400 different websites which we use to display your ads. Some of these are ESPN, CNN, Fox News, Travel & Leisure, Forbes, Business News, and a whole bunch more!
What are the ad formats used for display advertising?
Advertisers can use a variety of ad formats, including display, video, and rich media. Display banners for both desktop and mobile including recommended sizes: 300×250, 160×600, 728×90, 320×50, 300×50, 300×600. Recommended video ad length is 15 to 30 seconds.
It’s recommended to utilize more than one ad size when running a campaign, as this will help with optimization and performance. Creative changes require 24 to 48 hours turnaround time to allow enough time for creative to be vetted and approved.
How many impressions will I receive?
This will be discussed in our pre sales process to determine availability of impressions in demographics targeted, geographical areas, and markets.
Why can’t I see my ads being served?
Ads are served across multiple websites to reach users based on targeting methods and strategy of the campaign. Ads may or may not be seen at all times as a result.
Are there any restrictions?
- Geofencing is only available on mobile.
- Conversion Zones are only available with Location Targeting.
- Keyword Targeting is only available for desktop display ads.
- Conversion Tracking is only available for display ads.
Want to know more about us?
- Schedule a Consultation: Book a free consultation with our web design and digital marketing experts to discuss your business goals and how we can tailor a solution to your needs.
- Get Started Today: Take the first step toward enhancing your business online presence by contacting us now. Let us be your trusted partner in your website development, digital marketing, hosting, and maintenance.
