1023 Digital Marketing
Display Advertising
Build Brand Awareness and Customer Loyalty
What is Display Advertising?
Display advertising is defined by banner ads either by graphics, text, video, that show up in designated areas of a website or social media platform.
Consumers spend hours on multiple websites and applications on a daily basis. Being able to reach them no matter where they are online is an important digital marketing strategy. Display advertising can be shown on several different platforms. Those platforms are defined and displayed based on your targeting tactics.
Target potential customers with demographics such as age, gender, interests, hobbies and behaviours.
Location Targetingโ Target potential customers by zip codes and counties. Geo fencing is another tactic to target clientsโ business location, a competitorโs location, conferences, local events and more.
Retargeting past visitors to your website. They have shown an interest in your business. Stay top of mind by presenting them with your banner ad.
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Where would my ads be displayed?
Display advertising can be shown on several different platforms. Those platforms are defined and displayed based on your targeting tactics. Target potential customers with demographics such as age, gender, interests, hobbies and behaviours.
Here are a few examples of where your ad could show up.
Why Should I Use Display Advertising ?
Display advertising is key to building and maintaining brand awareness, and to create loyalty. Building brand and top of mind awareness, attracting abandoned users through retargeting, generating new leads, and nurturing leads through the buying process.
Display advertising is called many different names in the advertising industry: display
advertising, banner ads, programmatic advertising, Rich Media, Dynamic advertising, and digital advertising. They are all the same thing using real-time bidding to reach your ideal customer.
TechWyse recently blogged that display ads are most effective when serving three specific
purposes as shown in the grapgh
Building brand awareness
Building brand awareness, brand recall, and loyalty is how using display ads help your business grow.
CTR (Click through rate) is how you measure the effectiveness of your display advertising campaign. Take the number of impressions and divide that by the number of clicks your campaign received.
Click through rates can be increased according to Acquisio by your audience targeting, Ad creative, landing page, specificity, Sitelink Extensions, and combining with Pay Per Click advertising.
Click through rate varies by industry and all of the factors listed above. Wordstream came up with this great infographic comparing CTR.
Transparent Reporting
Track how your display advertising is performing. We provide reports so you get a full 360 degree view of your campaign. Which ad sizes are performing best, impressions delivered, CTR, and by device.
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Frequently Asked Questions
Do you provide creative?
Yes! We can provide creative for your campaigns. We will need you to provide us with the information that you would want to promote. There is a fee associated with creating ad materials.
Where are ads shown?
Display ads run across websites through our Audience Display Network. These websites within the network have been vetted and reviewed to ensure brand safety and quality. There are over 400 different websites which we use to display your ads. Some of these are ESPN, CNN, Fox News, Travel & Leisure, Forbes, Business News, and a whole bunch more!
What are the ad formats used for display advertising?
Advertisers can use a variety of ad formats, including display, video, and rich media. Display banners for both desktop and mobile including recommended sizes: 300ร250, 160ร600, 728ร90, 320ร50, 300ร50, 300ร600. Recommended video ad length is 15 to 30 seconds.
Itโs recommended to utilize more than one ad size when running a campaign, as this will help with optimization and performance. Creative changes require 24 to 48 hours turnaround time to allow enough time for creative to be vetted and approved.
How many impressions will I receive?
This will be discussed in our pre sales process to determine availability of impressions in demographics targeted, geographical areas, and markets.
Why canโt I see my ads being served?
Ads are served across multiple websites to reach users based on targeting methods and strategy of the campaign. Ads may or may not be seen at all times as a result.
Are there any restrictions?
- Geofencing is only available on mobile.
- Conversion Zones are only available with Location Targeting.
- Keyword Targeting is only available for desktop display ads.
- Conversion Tracking is only available for display ads.
Want to know more about us?
- Schedule a Consultation: Book a free consultation with our web design and digital marketing experts to discuss your business goals and how we can tailor a solution to your needs.
- Get Started Today: Take the first step toward enhancing your business online presence by contacting us now. Let us be your trusted partner in your website development, digital marketing, hosting, and maintenance.
