When it comes to building an online presence, your website plays a key role. If you want to increase your business’s brand awareness or build a personal brand online, having a professional-looking website is so important. It is the hub for everything else you do to promote your business.
Having a website is not enough; it is also essential to give attention to how your website looks. Having an appealing and attractive website ensures your audience will get a better user experience. This is when the importance of website design comes in.
If you want to deliver a quality experience to your website visitors, you should focus on making your website look good. Website design can be an excellent investment for your online business. Here are some stats related to web designing that will blow your mind:
- 38% of people will stop engaging with a website if the content or layout is unattractive.
- 88% of online visitors/ consumers are less likely to return to a site after a bad experience.
- Judgments on a company’s credibility are 75% based on the company’s website design.
- Users spend an average of 5.59 seconds looking at a website’s written content.
- A study found that first impressions are 94% design-related.
Now, let’s talk about some reasons why web design is essential.
Why is Web Design Important?
If you plan to design or redesign your website, you may wonder how it can benefit you. So, here are some reasons why web designing is essential:
First impression
You must have heard, “First impression is the last impression.” The first and foremost reason why you need a properly designed website is that it can help you build a great first impression. If your website is not professional-looking or outdated, it will create a negative impression of your business.
Improve SEO
Some web design elements are directly related to SEO (search engine optimization). When it comes to ranking a website on the top of giant search engines like Google, Bing, and Yahoo, SEO plays a critical role. As some web designing elements affect SEO, focusing on them can improve your website’s SEO strategy.
Brand image
Your website speaks everything about your brand image. It includes colors, fonts, images, visuals, etc. If your website does not match the brand image you have in the market, it may lead to confusion in your audience’s minds.
Site navigation
Another benefit of web designing is it can help website visitors navigate the website easily. Website designing also includes making user-friendly navigation. The more user-friendly your website will be, the easier it would be to engage with your audience. With improper site navigation, your visitors will not get a better experience.
As we have seen, website design is one of the most crucial parts of the website, neglecting it means you will be missing out on potential customers. It will deliver a quality user experience to your audience and also build your brand image.
If you want to design or redesign your business/personal website, 10:23 Digital Marketing can be the right choice. At 10:23 Digital Marketing, we provide various online marketing services, starting from website development & design to SEO & PPC campaigns. Contact us for a free consultation at 904-667-4123, or by submitting this form.
