Many people don’t realize that hosting can affect your SEO. Hosting is a service that provides a space for your website to exist on the internet. If you own a company or blog, hosting is a necessary expense for keeping your site online and accessible to browsers everywhere.
The best way to determine which type of hosting you need is by considering what kind of site you want to create and what level of traffic you anticipate receiving. With this information, we recommend choosing one from either shared hosting, VPS hosting, or dedicated server hosting.
Here is a look at how hosting can affect your SEO.
1. Speed
A slow website can affect SEO because Google ranks websites based on how quickly they deliver content to their users. If your website takes too long to load, Google may perceive it as less relevant to users’ search queries or even assume that your site is broken.
Many factors can slow down your site, but the hosting service plays a significant role in speed. The shared plans tend to be slower than VPS and dedicated options because they use one server to power multiple sites. If you want the best results, opt for VPS or dedicated hosting.
2. Server Location
In general, the closer a website’s server is to its users, the faster it will load. Again, search engines may rank sites with closer servers in certain geographical locations as being more relevant to local users.
2. Uptime
When Google ranks your website, it also assesses how often it goes down or has connectivity issues. This can affect rankings and customer satisfaction. In addition to speed, the best web hosts offer high uptime. By providing a reliable connection and frequent backups, your site will be accessible to customers and search engines.
3. Reliability
The best web hosts are always available to help you should any issues arise, so the next thing that may affect your ranking is reliability. You want a hosting company that offers an active support system and transparent communication about your site. If your host does not offer these services, you could experience connectivity or server issues, which affects your rankings and SEO.
4. Security
To get the best search engine results, you also need to choose an experienced hosting company with a commitment to securing your site and protecting against malicious attacks. Protecting customer data is crucial for increasing rankings and encouraging continued business.
To learn more about hosting check out this article from Digital.com on Hosting 101.
Many factors can affect SEO, but hosting offers a significant opportunity to improve your overall performance. With the information above in mind, you can now easily choose the best type of hosting for your website. For excellent SEO and other digital marketing services, contact 10:23 Digital Marketing Today!
