It’s not unusual for dental practitioners to desire to conduct more marketing but have no idea where to begin. In today’s world, dental marketing requires a multi-channel, multi-faceted strategy. If you’re a dentist, here’s a guide on how to design a dental marketing plan that will help you effectively reach the new patients you’re searching for.
Branding
Because they haven’t yet built their brand, many dentists need to go back a step before deciding on marketing strategies. Effective brand marketing for dentists requires dentists to define what makes their practice unique. The services that a dental practitioners can provide that their competitors cannot are what makes them distinctive. Marketing for dentists cannot be successful unless they know what their brand stands for and what they provide their patients that sets that apart from the competition.
Identify Your Audience
The next step is determining who the target audience is. A dentist’s target audience is determined by their specialization. Holistic dentists, for example, are looking for a certain sort of patient. Pediatric dentists will certainly treat children, but after some study, they’ll understand that their dental marketing strategy should target moms (the decision-makers) rather than children. Individualized campaigns will need to be created for each patient segment.
Create a Unique Value Proposition
Consider what your competitors are doing and what you believe your brand can provide patients that is both distinctive and beneficial. You may provide extended hours or weekend sessions to assist professionals to avoid taking time off work or reasonable pricing for those on a restricted budget.
Decide on Marketing Methods
Different marketing methods can be used to reach your target audience. You could create and distribute flyers and postcards locally, or use pay-per-click campaigns such as Google AdWords or Facebook Ads. Other free options like SEO and content marketing or social media marketing can also put you in front of your target audience.
Track and Adjust
Keep a tight eye on your efforts and, if feasible, measure the crucial KPIs and make adjustments when necessary. This is much easier to accomplish with online marketing that demonstrates who is engaging with your content and how it is generating leads.
Creating a powerful, well-researched marketing plan is the way to go if you want to actually surpass your competition and attract new patients. This will provide you with a solid strategy to help you grow your practice. Reach out to us today if you are in need of digital marketing help for your dental practice.
