Since 49% of users looking for a business use Google, you need to reach the right audience when it comes to marketing your small business. This is where Google Ads and pay-per-click (PPC) advertising come into play. The goal with a business website is to draw as much traffic as possible if you want to outshine your competitors.
If you are running a small business, you should consider PPC and Google Ads. Here’s why.
What Is PPC?
PPC stands for pay-per-click. It is a model of internet marketing where advertisers pay a fee every time a user clicks on their ad. Essentially, PPC is buying visits to a website. However, there is a lot more that goes into creating PPC campaigns. Keyword research and setting up PPC landing pages are important aspects. Once a PPC campaign starts performing well, Google even starts charging less per click, earning your business more profits!
How Do Google Ads Work?
Google Ads is the most popular platform PPC tactics are used. Google chooses which businesses appear at the top of search engine result pages when a keyword is searched based on quality, relevance, and the size of keyword bids.
Should You Use Google Ads for Your Small Business?
Any business can utilize Google Ads for PPC campaigns. But is it right for your business? The best step you can take as a small business owner is to work with a reputable digital marketing agency. They will perform keyword research and determine the best ways your business should be marketed online digitally. They will determine if running Google Ads is best for your business, which is likely the best bet. Any business can truly benefit from running well-researched PPC campaigns using Google Ads!
If you’re a small business owner who wants to reach a targeted audience via Google, using Google Ads is your best bet. Connect with a trusted digital marketing company as soon as possible, as they will be able to create a plan that will help your business grow and prosper for years to come. Contact 10:23 Digital Marketing today to learn more about how PPC and Google Ads can help your business!
