How To Market Your Business During The Coronavirus, Covid-19
How to market your business during the Coronavirus, Covid-19 is key to how you will come out the other side. Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” Advertising is an integral part of a successful business. The day to day pressures of running a business during the Covid -19 outbreak are mounting. How do you continue providing great service to your customers, employees, and keeping a hold of your market share so when things return to “normal”?
Don’t Panic! Here are a few tips to help set your business up for success with little to no money!
Analyze Current Marketing
During some down time take a look at your current marketing and discuss with your team on what has been working and what has not. Knowing where to market your business during the Coronavirus will be key. Understand where your customers are and where the best place to reach them is. Hint: Most people are stuck at home right now indoors.
Social Media
If you are not already on Social Media platforms you are missing the boat. Right now people are spending more time on their devices and on social media than ever before. Start creating content that helps your customers solve their problems. Post often, and join groups to help your engagement and to expand your brand awareness. Engage in conversations and keep your brand top of mind. Consider boosting posts, and running ads to target your exact audience and increase your reach. A good rule of thumb is to follow the 80/20 rule. 80% educational content and 20% for sales.
Existing Customers
Word of Mouth is the best advertising on the planet. Engage with your existing clients by diving into your database of clients. You can reach them by text messages, email, and social media. Let them know about updates to your business, what you’re doing to protect your customers during this time, and promote any specials you may have. These people have already supported your business and are more apt to do so than people who are not aware of you. Look at platforms like MailChimp and Constant Contact for emails.
Website
When was the last time you updated your website? Write fresh new content to keep your clients engaged. Search Engines are looking for websites that have fresh relevant content related to a particular search query. Google owns 91.54% of the market share worldwide.They dominate the market. Google is in the answer business. If the content and keywords on your website are not relevant to a potential clients search, your website will not be shown. Take some time now to build a strong foundation. This could be what separates you from the pack once the whole Coronavirus goes away!
Google My Business
Google My Business is oftentimes overlooked as a valuable tool. Most businesses set it up the first time because they “have to” and never come back to it. Take this time to go through your GMB profile and update it with as much information as possible. The more the better. If you have not set one up here is a previous blog post that describes How To Claim your Google My Business Page.. Reach out to past customers and ask for reviews. The more positive reviews the more likely your business will show up in the coveted 3 pack on Google.
Areas you can gain more exposure
Website – This is the foundation for everything else you do online. Write solid content to engage users and be found by Search Engines.
Search Engine Optimization – This is a long term strategy that could pay off big during this down time. Look to invest in your company to be found online.
Social Media – Look to engage past and potential customers by reaching people via boosted post, ads, and organic content. Have a little fun and get creative.
Display Advertising – having a presence on local media sites is a sure fire way to gain added exposure at this time. You can target geographical areas, and demographics to reach your ideal audience.
Leveraging Your Database – engaging with your existing client base will help keep those relationships strong. Email, Text, Direct Mail, Social Media
During this unprecedented time it is important to understand we will make it through to the other side. Marketing your business during the Coronavirus is key to how your business will come out the otherside. Right now take the time to analyze your current marketing efforts. Look to increase your digital footprint by creating content for your website, social media, and existing customer base. Keep in mind that you want to provide value to your audience.
Steven Walters
Founder & CEO – 10:23 Digital Marketing
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