PPC (Pay Per Click) marketing is a great way for lawyers to increase their visibility and generate leads. However, there are several important things that lawyers should know about PPC to maximize their success. Read further to find out how this type of marketing can help your legal team.
1. Know Your Goals
Do you want to increase brand awareness or generate more leads? Depending on the type of legal services you offer, your goals will vary. Knowing what you want to achieve with ad marketing will help you focus your PPC efforts.
2. Know Your Budget
Lawyers should have a set marketing budget to get the most out of PPC services, which can add up. Determine how much you can spend on campaigns and then track your performance and progress.
3. Know Your Target Audience
Who are you trying to reach with your campaigns? Who are the people most likely to seek out your legal services? Knowing your target audience will help you create more effective PPC ads.
4. Know Your Keywords
When it comes to ad click marketing, keywords are vital. You need to know which words and phrases potential customers are searching for when looking for legal services. This knowledge will help you create more effective PPC campaigns. As of January 2020, about 95.88% of all searches in Google are four words or more, according to Omnicore. So, try to use long-tail keywords in your campaigns to reach the right people.
5. Know Your Competitors
As with any other type of business, it pays to know your competitors. Research what the other legal professionals in your area are doing with their PPC campaigns. Doing so will give you an idea of what works as you move forward. By knowing what doesn’t work, you’ll save money.
PPC can help attorneys increase their visibility and generate leads. However, lawyers need to understand the ins and outs of this ad service before launching a campaign. Knowing your goals, budget, target audience, keywords, and competitors will help you create more effective campaigns. Contact our marketing team today so we can assist your legal team in reaching your ideal audience!
