Using marketing for roofers can be a great way to help your roofing company succeed. You may not know where to start, and that’s okay, Marketing for roofers can be tricky and there’s a lot of information you may be learning for the first time. However, there are some signs that can help you determine if your roofing company could benefit from some form of marketing. Here are a few to look out for.

1. Struggling to Find New Customers

If you’re having difficulty finding new customers and expanding your roofing business, then marketing may be the answer. With the right strategies in place, you can increase your visibility and reach more potential customers. This strategy could be anything from creating an attractive website to boosting your presence on social media. The smallest or the largest change could help potential customers find you.

2. Lack of Brand Recognition

Brand recognition is important for any business, but it can be especially beneficial for roofing companies. By investing in marketing, you can build a strong brand presence, which makes it more likely that your target audience will recognize your company. Also, by improving your recognition, people in the area will recognize your logo and name based on your known presence.

3. Little to No Online Presence

In today’s market, it’s vital to focus on your online presence. Your marketing strategy should include a method to get your roofing business to stand out online. You could create an easily navigable website, optimize for search engine results, or take advantage of Google’s smartphone search traffic. As of May of 2020, Google was responsible for over 65% of all smartphone search traffic, and 94% of total organic traffic, according to Omnicore. Take advantage of the great benefits of using Google’s marketing tools.

4. Unclear Goals and Objectives

Marketing can only be effective if you know what you’re aiming for. If your current goals and objectives are unclear, or if they don’t align with your long-term vision, then marketing may help you get back on track. With a well-defined plan in place, marketing for roofers can help you stay focused and reach your desired goals.

Marketing for your company doesn’t have to be complicated or expensive. With the right strategies in place, you can get your roofing business back on track and ensure its continued success. Keep an eye out for these signs and consider investing in marketing if you notice any of them. If you’re seeing these signs, then call us so we can help you take your roofing business to the next level.