If you’re a small business owner, you may wonder how hiring a digital marketing agency can help your business grow and whether or not hiring one is worth the investment. Below you can find a few of the ways that digital marketing agencies can help your small business flourish.
Digital Marketing Agencies Optimize Websites For Google
When you hire an experienced digital marketing agency to help you with your small business’ website, one place they may start is by helping you optimize your website. Google has very specific things that it likes and dislikes on websites, and these specific likes and dislikes will determine how high your site ranks. Most customers will only look on the first page of search results, so if you’re past the 10th result, you’re not very likely to get traffic. By helping optimize your homepage and other important landing pages, you can see an increase in visitors to your page.
Digital Marketing Agencies Increase Rankings For Specific Keywords
If you’re looking to get more customers, targeting specific keywords is a good idea. When it comes to marketing for roofing companies in a specific city, for example, you may want to rank for the keyword “roofer City Name.” A digital marketing agency will not only help your website as a whole rank for this keyword but will also post both onsite content in the form of blogs and offsite content with quality backlinks to help increase your site’s ranking. They will take a multifaceted approach that’s hard to do if you aren’t working with a professional.
Digital Marketing Agencies Increase Traffic and Sales
When you rank higher for a relevant keyword, you’re going to get more traffic from customers who are interested in your product or services. Almost half of consumers will utilize Google to find new products to buy, so when you’re ranking on the first page of Google, you’re going to be getting more relevant traffic. Relevant traffic then leads to sales, and you have an opportunity to grow your business.
Using a digital marketing agency is a great way to make your online presence more impactful and grow your business. If you’re not sure where to start, get in touch with the team at 1023 Digital Marketing — we can help you start down the path of effective digital marketing. We look forward to helping you grow!