Achieve ADA Website Accessibility!

Partner with the leading AI-based web accessibility solution on the market, trusted by thousands of small, medium, and large businesses around the world!

What is ADA website accessibility & compliance?

Business websites, by the power of the Americans with Disabilities Act (ADA), have to be designed in a way they are easily accessible to people with disabilities, more importantly to people that are blind or visually impaired. The law prevents discrimination based on disability, especially in places of ‘public accommodation.’ Violating the rules may subject your brand to lawsuits that are extremely challenging to win. In other words, your website needs to overcome accessibility issues and respect the ADA website accessibility and compliance laws. The Department of Justice (DOJ) took a decisive official stance on March 18th to make companies comply with ADA and meet the specific accessibility standards.

But, what is ADA website accessibility?

While you might understand the ADA law and push yourself to develop an accessible website, it is equally important to figure out what web accessibility precisely means. Web accessibility is essentially a set of rules, code standards, behaviors, and design guidelines, which when followed properly, enable brands to create inclusive business websites. Such websites are generally used to help people with disabilities (20 percent of the world’s population) navigate and collect the information they are looking for without hassle.

No, you don’t have to create a set of rules for your site to make it more accessible. All you have to do is follow the Web Content Accessibility Guidelines 2.1 (WCAG 2.1) developed by the W3C or The World Wide Web Consortium. The guidelines help companies focus their efforts on three crucial accessibility groups — people using screen readers, people with motor impairments, and people with disabilities like color blindness, epilepsy, and minor visual impairments. The guidelines ensure brands focus on creating an inclusive UI and website design.

Why should you care about ADA website compliance?

Let’s walk through some of the recent statistics related to website compliance, shall we? There has been an astounding 300 percent increase in the number of ADA website compliance lawsuits between 2018 and 2019. An estimated 265,000 lawsuits were filed in the year 2020 alone! Not just that, companies are paying hefty sums of around $20,000 to $150,000, just to settle the lawsuits outside of court!

 

The primary targets of these lawsuits are auto dealers, retailers, restaurants, universities, and more. The ADA lawsuits against these companies are at an all-time high and might cost them a huge sum of money to settle, given that almost 93 percent of the ADA lawsuits are settled outside of court. But, you shouldn’t follow ADA law only to keep your company from potential lawsuits.

 

ADA website compliance is a noble cause that helps almost 20 percent of the world’s population to have a level playing field. Indeed, the internet is the most powerful invention of this century. But, is it even valuable if people can’t use it? Technological advancements are helpful only when they promote inclusion in society. Therefore, we highly recommend you create ADA-compliant websites, not just to prevent lawsuits, but also to do the right thing.

1

Addresses the ethical issues!

ADA Website accessibility is certainly an ethical issue that requires companies to indulge in a mindset shift — making customers’ needs drive actions.

The simplest example to understand ADA is a sidewalk. Can you imagine a sidewalk that has no wheelchair ramps? ADA law ensures people with disabilities are never left out, especially when making important business decisions.

The best way to ensure an ADA-accessible business website is by prioritizing the needs of people with visual or physical disabilities, i.e., helping them navigate through your site and consume the required content with zero problems. Such a noble act can help develop a strong foundation for your business website.

2

Helps improve user experience!

Gone are the days when you could bask in the luxury of generalizing the audience and creating a site for people with similar motor and mental capabilities.

Do that today and soon you will be battling lawsuits in court. The ADA law finds it highly unacceptable when companies don’t consider the fact that user experience varies from person to person.

Developers and designers have to think about websites from the point of view of blind people that make up almost 8 percent of the world! Not just that, companies should develop inclusive website designs for people with color deficiencies. 

3

Opens the site to new demographics!

ADA compliance gives brands a massive opportunity to attract and open their sites to new demographics. While designing a site, we should realize that the number of people with disabilities is only going to increase as the global population ages. Take the example of diabetes and its impact.

A recent study by the World Health Organization shows that an increasing number of people are experiencing vision problems caused by diabetes. Another way to see this is, as more people become diabetic, the more will be people with visual impairments.

This is just one case. You can emulate it across the board and design your site to improve its accessibility.

4

Delivers improved SEO!

Search engine optimization is key to your business website’s online search visibility. And surprisingly, ADA compliance tends to help boost a website’s search rankings! This is because Google and other search engines consider website accessibility as a major ranking factor. Most search engines rely on text to evaluate site performance. 

Therefore, you should put more attention to organizing the content perfectly and adding image ALT tags, using ordered and organized content structure, adding descriptive hyperlink text, adding captions to visual content, creating optimized URLs, lessening user interaction that requires a mouse, adding site maps, and providing search bars.

5

Improves businesses’ online reputation!

As the Internet becomes a staple around the world, companies rely more and more on their online reputation to generate sustainable business. One way to ensure an impeccable online reputation is by preaching a social cause. 

This helps deepen the connection with customers. In this case, the social cause can be inclusion and accessibility! You can leverage the social impact to serve people with disabilities better and bring in more people to join your quest to make an accessible online world. We highly recommend making ADA compliance a core element of your online marketing strategy.

6

Significantly reduces the risk of ADA lawsuits!

We are living in the world of litigation tsunami. What does that mean? Well, more and more people are now challenging companies in court about their stand on website accessibility. And surprisingly, not many companies have been able to come out with flying colors. We think this is the most important reason you should consider ADA compliance. 

The number of ADA-related cases is growing incessantly and might start costing companies millions of dollars. So, drop what you are doing and quickly make your business website ADA-compliant to avoid legal implications.

7

Develops more mobile device-friendly sites!

Internet users find it much easier to access information on a smartphone than using a desktop computer. In other words, their need for information on the fly is better served by mobile devices. 

Since more and more people use mobile devices to access your business website, it’s your responsibility to create a mobile-friendly interface. We highly recommend you follow the mobile guidelines laid out by the Web Accessibility Initiative and take another step towards building an ADA-compliant website.

8

Leverages word-of-mouth marketing!

What’s the most effective and powerful form of marketing? It’s word-of-mouth marketing! People who like a product or service find it hard to keep the feeling to themselves and generally share the experience with their loved ones. 

This creates a chain of emotions that quickly transitions into purchases. Most people with disabilities will recommend your site to other people in the community if the site is accessible and easy to use.

9

Generates more conversions!

There’s no rocket science here. People with disabilities, when they find your business website accessible, tend to spend more time on it. In other words, they give your business more opportunities than your competitors. If you follow the ADA-compliance guidelines and design websites accordingly, you’ll end up designing better user journeys. 

You’ll deploy less complicated forms, reduce the number of steps in the checkout process, add clear instructions for each step, and ensure long session timeouts. All this will help you generate higher conversion rates than before!

10

Triggers innovation and creativity!

Brands that prioritize ADA compliance will often find themselves taking the creative route to overcome accessibility-related challenges. Such a mindset will propel engineers, designers, and product managers in your companies to make decisions that capture the customers’ imagination. 

This is one of the best ways of fueling your team with innovative ideas, which eventually translates into more profitability.

ADA Website Accessibility Advocates

What does this mean for your business website?

Companies in eCommerce, automotive, food, finance, healthcare, education, and other industries have to mandatorily comply with web accessibility regulations. Our AI-based ADA compliance solution saves you from the litigation tsunami and keeps your hard-earned money intact. To put it simply — you can either fall in and develop an ADA-compliant website or get ready to show up in court. There is no in-between. We suggest you redefine your business priorities and add website accessibility to the top!

Our solution to website accessibility and compliance issues

To take charge of the situation, we have developed a leading AI-powered web accessibility solution that allows companies to ensure ADA compliance without hassle. The solutions facilitate easy and effective ADA compliance to make sites accessible to people with disabilities and comply with WCAG, Section 508, EAA/EN, GDPR, and CCPA guidelines.

You have a simple choice to make — either take steps towards achieving compliance or run the significant risk of getting strangled in ‘hard-to-win’ ADA lawsuits!

Here’s what we recommend you do. Relax, because ADA compliance isn’t rocket science. With our simple and streamlined AI-driven solution, building ADA-compliant websites is a walk in the park. But, why choose us? Our AI-based ADA compliance solution ensures —

  • Simple and quick implementation

The AI-based solution has one and only one job — make your site ADA compliant. Since we use AI, developing a website for people with disabilities has become extremely easy. Not just that, executing such sites successfully is now a piece of cake with all the data our solution is able to generate!

  • Real-time customer adjustment

As mentioned earlier, each person will have a different customer experience on your site. Therefore, it is crucial that your ADA-compliant website is able to change shape in real-time to match visitors’ requirements. Our solution ensures that people with various disabilities can adjust how the website appears without much effort. Such benefits encourage potential customer engagement and boost ROI!

  • Re-scanning and re-analyzing

When it comes to ADA compliance, the ‘set it and forget it’ mindset just doesn’t work! Instead, companies will have to keep working on their site to facilitate an improved website experience for people with disabilities. Our AI-driven solution keeps watching and tracking changes on your site and re-scans every 24 hours to maintain ADA and WCAG compliance!

  • Generates personalized reports

A frequent analysis is imperative to keep your ADA-compliant website up and running. Thanks to our solution, now you can keep a close tab on how your website performs and answers to various ADA-related challenges. The solution generates regular personalized reports, which you may also use as proof of compliance!

  • Professional installation and configuration

Lastly, our team of experts does an excellent job of not burdening you with the tasks of installing and configuring the solution. Once you connect with us, we will quickly take over the project and deliver an ADA-compliant business website. Our team will install and configure the solution to your specific needs with the utmost professionalism!

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Pricing

We have made it extremely easy for you to choose a pricing plan. Our ADA website accessibility solution comes with two budget-friendly pricing plans —  $79 (monthly), and  $790 (annually) for websites under 1,000 pages. Choose the pricing plan that suits your budget and make your site ADA-compliant today!

 

Regardless of your pricing plan, our AI-based ADA compliance website solution delivers the following benefits —

 

  • Dedicated litigation support package
  • Accessibility interface for UI and design fixes
  • Automatic daily monitoring and scans
  • Accessibility statement and certification
  • Compliance with WCAG, ADA, EAA, GDPR, and other legislations
  • Monthly accessibility compliance audits
  • Screen-reader & keyboard navigation adjustments

 

Some of the companies that benefit from our solution are Oreo, Energizer, Quiksilver, Knoll, Everlast, Los Angeles Lakers, Fiverr, Intex, and Benadryl! So, feel free to choose the pricing plan that suits your budget and keep moving forward towards the end goal of developing an ADA-compliant website!

How does it work?

So, how does our solution work? We utilize two different applications to get the job done. First, we put our solid interface to use. Second, we back it up with AI-powered processes. Let’s learn more about them, shall we?

The Accessibility Interface

We first address the accessibility requirements related to your site’s UI. In other words, we work on the site’s design and readability. The interface is designed in a way it helps users choose an appropriate disability profile, which further adjusts all the related design elements. Not just group adjustments, our solution also facilitates singular adjustments across all business websites. Your visitor can now manipulate fonts, colors, animations, content highlighting, audio, and more!

The AI-powered application

Our solution makes the most of contextual understanding, AI-based image recognition technologies, and OCR to meet the complex ADA requirements, especially to facilitate screen reader and keyboard navigation adjustments. If it wasn’t for AI, you’d have to achieve this all by yourself and turn this simple task into an effort and time-intensive project! The AI-powered application also helps keep ADA compliance up and running through frequent rescans and ensures all content updates and adjustments function to help people with disabilities navigate through the site.

ADA Compliance FAQ

Yes. The solution does an excellent job of turning inaccessible websites into WCAG and ADA-compliant sites while providing a highly impactful Litigation Support Package. This guides companies through the process of proving ADA compliance.

Our solution is designed to help all companies regardless of their choice of website platforms. Such a platform-agnostic solution easily integrates into any CMS and website building platforms like Weebly, Concrete 5, Volusion, Magento, WiX, WordPress, Joomla, Squarespace, Shopify, BigCommerce, and more!

No. Our solution makes sure that all the related background processes are loaded asynchronously, i.e., the browser will load your site in parallel to the solution. The visitors wouldn’t have to wait for both to load before they start using your site!

It’s super simple. Just add the JavaScript code we provide to your website. While you can do that manually, we suggest you use Google Tag Manager or our CMS extensions to get the job done!

Schedule a Consultation

Interested in driving growth? Have a general question? We’re just an email away.

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