Top 5 SEO Tools for 2020. Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.
Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list?
Check out this great article Top 5 SEO Tools For 2020 here: https://www.searchenginewatch.com/2019/11/28/seo-tools-for-more-leads-2020/?fbclid=IwAR2t1gjYAPA6F-4rurwEf6ZA8Yg1CiMawBzCwJGsV6sGa1UXW6OGkhk_ipM from Joydeep Bhattachary who is a digital marketing evangelist and author of the SEO Sandwitch blog.
Here are some highlights from the article.
1. Hello Bar
With Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time.
Webinars are one of the best ways to generate leads.
Webinars offer a dual advantage. Firstly, you can generate leads right when you run a webinar, and secondly, you can repurpose your webinar into a blog post.
It is difficult to succeed in your lead generation efforts in 2020 without videos.
VideoBoost is an app that lets you create trendy videos easily. It has an impressive collection of ready to use video templates and marketing copy. You can easily brand it and start generating leads for your business.
vCita offers a dynamic widget that you can add to your site to convert your visitors into leads or customers.
OptinMonster is the most powerful conversion optimization tool in the world. It easily integrates with all the major email marketing and CRM platforms.
One of the tricks that OptinMonster uses to generate leads is via content upgrades. With the help of content upgrade, you offer users bonus content for performing an action on your site. This action can be – joining your email list or filling out a form.